Bianca Gamez is a certified Public Relations Specialist who serves as Director of Public Relations for the Dallas Wings of the WNBA.
Bringing 20 years of experience, Gamez has placed the spotlight on the Wings, bringing over seven million dollars of media exposure around the world in a three-year span. She’s also assembled strong media relationships around the country and Dallas-Fort Worth area. In 2016 she composed a strategy that placed the team on the map via cross-promotion with other local professional teams.
Gamez began her career in 2000 as an intern for Southwest Sports Group, working for the Texas Rangers, and Dallas Stars. In March 2001, she was named Communications Assistant, where she continued media efforts, with both squads.
Following SSG, she was named Will Hancock Communications Assistant for the Big 12 Conference, where she oversaw communications for volleyball and indoor and outdoor track and field. She also served on the media coordination team for NCAA tournaments hosted by the conference and championships.
Outside of the Wings, Gamez serves as President of RoK’N Society, managing talent and media operations in sports and entertainment. Prior to launching RoK’N Society, she served at Microsoft, overseeing on-site training logistics for all marketing and public relations employees in the United States and Latin America.
A native of Weslaco, TX, Gamez regularly plays a significant role with organizations like the College Football Playoff, Dallas Cowboys, NCAA, Cotton Bowl Classic and Big 12. She also serves on the committee for the PRSA Sports and Entertainment section and volunteers for the March of Dimes.
Gamez is a graduate of Texas Wesleyan University, earning a degree in Business Administration majoring in both business and sports management. She resides in Arlington, TX.
